In 2024, email marketing still offers the best return on investment compared to other marketing methods. It’s affordable and highly effective for getting your message across.
Using the best free email marketing tools available in India, you can send personalized emails to potential leads based on your business needs. These tools help you plan, execute, and track email campaigns.
Let’s explore the top 10 free email marketing tools for 2024 that save you time and money and meet your business needs.
List of Free Email Marketing Tools:
- Mailchimp
- HubSpot
- Sender
- SendinBlue
- MailerLite
- Benchmark Email
- Moosend
- Omnisend
- SendPulse
- Mailjet
Now, let’s take a look at each free email marketing tool individually.
1. Mailchimp
Mailchimp is one of the top free email marketing tools in India. They keep improving the platform with new features. You’ll get email templates, A/B testing, and even a built-in CRM to manage your business contacts.
With Mailchimp, you can keep an eye on trends and see how well your campaigns are doing to understand what your audience likes.
You’ll know who clicked on your emails, downloaded your content, or bought your products, so you can see how people are interacting with your campaigns.
Mailchimp also shows you if your emails ended up in people’s spam folders, helping you avoid being marked as spam.
The free plan allows up to 2,000 subscribers and 10,000 emails per month.
For paid plans, Mailchimp offers three options:
Essentials starting at $9 per month
Standard starting at $14.99 per month
Premium starting at $299 per month.
2. HubSpot
HubSpot is a great tool for small businesses, and it’s free to use. It helps you manage your marketing efforts and grow your business.
HubSpot’s main features include a CRM (customer relationship management) system and a powerful marketing automation platform. These tools help you understand your audience better and track how customers interact with your business across different platforms.
HubSpot is a top-notch free email marketing tool that lets you create personalized, mobile-friendly emails for each person you’re sending to. You can also run tests to see how well your emails are doing and improve their performance.
For the free plan, you can send up to 2000 emails per month.
If you choose to upgrade to a paid plan, pricing starts at $45 per month for the basic package, $800 per month for the professional package, and $3,200 per month for the enterprise package.
3. Sender
Sender is a fantastic option if you want a top email marketing tool for free! You can create awesome newsletters without needing any HTML skills.
With Sender, you can pick a template and make it your own by adding text, images, and videos. You can also personalize emails for your customers to make a bigger impression.
The software supports API integration and one-click plugins, so you can send abandoned cart emails and suggest products to upsell and cross-sell easily.
Furthermore, Sender helps you keep your audience interested by sending them weekly newsletters about special offers and discounts. You can also use it to follow up with leads using transactional emails and automated email sequences.
With the free plan, you can send up to 15,000 emails per month to 2,500 subscribers.
If you opt for the paid plan, it costs $10 per month and allows you to send emails to up to 5,000 subscribers, with a limit of 60,000 emails per month.
4. Sendinblue
Sendinblue is a user-friendly platform perfect for businesses looking to expand. It features a drag-and-drop builder for easy customization of templates and creation of unique designs.
For those with coding skills, Sendinblue offers an HTML email editor, giving advanced users more control over their emails.
With Sendinblue, you can send personalized emails to customers, tailoring them to their preferences in terms of color, style, design, and more.
Sending customized emails can make your customers feel valued and increase your email open and click-through rates.
Sendinblue, one of the top free email marketing tools, offers various features like API, eCommerce plugins, SMTP, and Relay setup options. These allow you to send order confirmations, password resets, and other notifications tailored to your business needs.
With its Simple Mail Transfer Protocol (SMTP) server infrastructure, Sendinblue ensures your emails reach the recipient’s inbox.
For the free plan, you can send up to 300 emails per day to unlimited subscribers.
If you choose to upgrade to a paid plan, prices start at $25 per month for the Lite plan, $65 per month for the Premium plan, and you can request a custom quote for the Enterprise plan.
5. MailerLite
MailerLite is a fantastic free email marketing software that has become quite popular recently. Its easy-to-use platform lets you create attractive emails and share them with your audience effortlessly.
It’s especially great for creative individuals and bloggers because it provides a rich text editor. This feature allows you to design eye-catching emails, newsletters, and landing pages quickly and without any hassle.
Apart from email marketing, the free version will give access to email automation and advanced segmentation, contact tagging, and unlike some of the competition, MailerLite includes the famous A/B testing tools in the free plan.
Free Plan:
12000 emails per month for 1,000 subscribers
Paid Plan:
Start at $10 per month
6. Benchmark Email
Benchmark Email is perfect for small businesses. It helps you design emails that look great on any device, whether it’s a computer or a phone.
You can easily edit images and add them to your emails directly within the platform. Plus, the email editor allows you to include text, stickers, and effects, so you can send creative and engaging emails to your customers.
Benchmark Email makes it to our list of top free email marketing tools in India because it helps users manage welcome emails, abandoned carts, and follow-up emails by keeping track of customer activity.
To boost engagement, Benchmark offers list builders, surveys, and polls. Plus, it includes A/B testing, inbox checking, and reporting features to provide actionable insights into email performance.
With the free plan, you can send 250 emails per month to unlimited customers.
For those looking for more features, the paid plan starts at $13 per month.
7. Moosend
Moosend is a great option for small businesses with a small email list because it lets you send unlimited emails to up to 1,000 subscribers every month.
It offers custom sign-up forms to help you grow your email list, and its powerful segmentation feature can improve your open rates and conversions by targeting specific groups.
Moosend is included in our list of free email marketing tools in India because it has a user-friendly drag-and-drop editor and a free template library. It provides various tools to help you design your emails exactly how you want them.
With Moosend, you get powerful reporting and analytics tools to track how your campaigns are performing and fine-tune your marketing strategy. Plus, it comes with a range of automation features that make your email process a breeze. Here’s how it works:
- Choose the event that will trigger the automation.
- Set the filter(s) you want to apply for each trigger.
- Select from a list of actions to be performed.
For the free plan, you can send unlimited emails every month to up to 1,000 subscribers.
If you’re looking for more features, the paid plan starts at $8 per month for the Pro version. For larger businesses, there’s also an Enterprise plan available with custom pricing.
8. Omnisend
Omnisend is essential for anyone running an online store among these free email marketing tools. It’s perfect for online store owners because it can quickly grab items from your store and create personalized emails in just a few minutes. Plus, it helps you build your email list with opt-in forms.
Omnisend works seamlessly with various online store platforms, including Shopify, Magento, BigCommerce, and many others.
With Omnisend, you can run segmented campaigns across all channels, ensuring that your message reaches the right audience.
They provide actionable reports that give you valuable insights into your customers and allow you to track and compare performance effectively.
For the free email marketing plan, you get to send up to 15,000 emails per month to unlimited subscribers.
If you need more features, the paid plan starts at $16.00 per month.
9. SendPulse
SendPulse promotes itself as a versatile marketing platform, offering various channels like SMS, web push notifications, and Facebook chatbots in addition to email.
It provides numerous pre-designed email templates that users can customize easily using a drag-and-drop editor. Plus, you can schedule automated emails to be sent at the perfect time based on customer behavior, event triggers, and other factors.
The subscriber rating feature helps identify your most valuable customers by analyzing open and click rates, giving insights into campaign performance with specific audiences.
You can also personalize your emails with replaceable text fields, including name, gender, age, date of birth, and job role.
Free Plan: 15,000 emails per month for 2,500 subscribers.
Paid Plan: Starts at $9.85 per month.
10. Mailjet
Mailjet is a top free email marketing tool that helps you create effective campaigns. Its drag-and-drop editor makes designing simple, allowing you to quickly create responsive emails with real-time collaboration and in-app commenting.
This tool also allows you to create dynamic content for personalized emails, improving your campaign results. You can integrate it with your CRM and manage your mailing list from a single dashboard.
Free Plan:
6,000 emails per month.
Paid Plan:
Starts at $8.69 per month.
Conclusion:
We hope you now have a better understanding of the best free email marketing tools. Since all these tools are free, you can try any that fit your business needs.
The right tool for you will save time, stay within your budget, generate leads, and help you focus on growing your business.
